What is your
An employer brand is something many companies don’t pay much attention to, but should. It’s what employees and potential employees see, feel or think when they consider working for you. In fact, employer brands are so important that Staffing.org’s Job Seekers and Employees Annual Reports have reported that 40% of candidates care most about an employer’s brand, culture and values when looking for a job. If that sounds to you like your employee prospects are judging a book by it's cover, then you're right.
Tips on writing and publishing better job ads
Compelling Ad CopyDon't judge your copy by your own standards or interests. Remember, you're not applying - you're enticing. Remember, copy is where the real selling gets done, so be specific; don't get sloppy or wordy, but
do tell the features and sell the benefits.